Service
Branding and creative that make you look as good as you are
We create brand identities that work everywhere: logo, colors, type, voice, and the templates your team uses every day. You get a brand that looks current, feels consistent, and is ready to roll out across your website and channels.
- 1,200+ clients helped
- Building since 2010
- 15 services, one team
- 50+ technologies
At a glance
What we build
We shape how your organization looks, sounds, and is remembered: its name, logo, colors, words, and the rules that keep them consistent everywhere.
Problems we solve
The business looks different on every channel, feels forgettable, or no longer reflects what it has become, so customers neither recognize nor trust it.
Who we serve
Founders launching a brand, and established organizations that have outgrown their look, merged, or changed direction.
How to choose
Refresh when the foundations are sound but the look is dated. Rebuild when your audience, offer, or position has changed. Define the system when you have a look but no rules for using it.
- 1,200+Happy clients
- 1,500+Projects delivered
- 100+Engineers and designers
- 20+Countries served
- 22Certifications
Every project gets its own squad from our 100+ engineers and designers: a project lead, a product designer, and engineers matched to your stack, with the same people from kickoff to launch.
Our approach
More than a logo
We shape the picture people carry of your organization: what it stands for, how it looks, and how it feels to deal with. The logo is one part. Color, type, words, and the consistency of every touchpoint do the rest, and we build all of it to be used.
People judge quickly. When your website, invoices, social media, and signs all look and sound alike, you seem more reliable. When they do not, you seem smaller and less sure, however good the work is.
Branding gives you a clear idea of who you are and a way of showing it that anyone on your team can follow, from the first email to the biggest sign.
The difference
Scattered versus consistent
Here is the same business with and without a brand system.
Scattered versus consistent
Before: Without a system. Website: One blue, one style.; Documents: Another font and tone.; Social media: Different colors, different voice.. After: With a brand system. Website: Follows the guidelines.; Documents: Use the same templates.; Social media: Same colors, same voice..
Before
Without a system
Every channel is invented separately.
- WebsiteOne blue, one style.
- DocumentsAnother font and tone.
- Social mediaDifferent colors, different voice.
After
With a brand system
One identity, one set of rules.
- WebsiteFollows the guidelines.
- DocumentsUse the same templates.
- Social mediaSame colors, same voice.
Choosing the work
Refresh, rebuild, or define the system?
Brand work comes in three shapes. The right one depends on what has changed.
What best describes your situation?
Choose this when
Your foundations are sound, but the look feels dated or has drifted.
- What you get
- Updated visuals and clearer guidelines that keep what people already recognize.
- Keep in mind
- A refresh will not fix a message that no longer fits your audience.
Choose this when
Your audience, offer, or direction has changed, or you are launching something new.
- What you get
- Strategy, name or positioning where needed, a new identity, and a launch plan.
- Keep in mind
- It takes the most time, and changes need to be carried through every channel.
Choose this when
You have a look, but no clear rules for using it, so everyone improvises.
- What you get
- Guidelines, templates, and examples that make consistency easy.
- Keep in mind
- The system only helps if people use it, so we plan how it reaches your team.
What you receive
What you get from brand work
Brand strategy
A clear statement of who you serve, what you offer, and why you are different, in plain language.
Logo and visual identity
Your logo, colors, type, and image style, ready to use on every channel.
Brand guidelines
A guide that shows how to use the identity correctly, with examples.
Marketing and social media design
Templates and assets for campaigns, posts, and printed pieces.
Presentations and pitch decks
Slides that explain your idea clearly and look like you.
Creative direction
Steady guidance so new work stays on brand, as your team and channels grow.
How a project runs
How a brand project runs
Listen and learn
We learn about your organization, your customers, and your competitors, and what you want people to feel.
What it produces
- Discovery notes
- Competitor review
Define the strategy
We agree who you serve and what you stand for, in a short document everyone can use.
What it produces
- Brand strategy
- Key messages
Design the identity
We explore directions, refine the chosen one, and test it in real settings.
What it produces
- Identity options
- Final identity
Build the system
We create guidelines and templates for the places your brand appears.
What it produces
- Brand guidelines
- Templates
Launch and support
We help you roll it out, and stay available as your team uses it.
What it produces
- Launch plan
- Updated assets
What holds a brand together
Four things that make a brand work
Clear
- People can say what you do in a sentence.
- The message is the same across channels.
Distinct
- You do not look or sound like everyone else.
- You show what makes you different.
Consistent
- Colors, type, and tone are used the same way.
- Anyone on your team can follow the rules.
Flexible
- It works on a business card and a billboard.
- It can grow as your offer grows.
Worth knowing
Brand work is a partnership
We bring structure and craft, but you know your organization. The best results come when your team takes part early, shares what is true about the business, and tells us honestly what feels right.
We keep any existing brand assets you already have and want to keep, and build around them.
In practice
Where a brand shows up
People meet a brand in many small places: the sign on a door, an invoice, an email signature, a profile picture, a slide in a sales meeting, a delivery box. Each one is a chance to look consistent and professional, or to look as if several different organizations were involved.
A good brand system plans for these places in advance. It supplies a logo in the sizes and file types people actually need, a short list of colors with clear rules for which goes where, and fonts that are easy to install or already free to use. It also says what the brand sounds like: how formal, how warm, and which words you always use or never use.
The most useful part is often the simplest: example layouts that show the brand at work. A new colleague who needs a flyer or a proposal should be able to start from a template that is already correct, without asking anyone.
We also check the practical details that are easy to miss. Colors must have enough contrast to be read on screen and in print. Logos must still work in black and white and at small sizes. Names and descriptions must be written the same way everywhere, so people and search engines see one organization, not several. It also helps to name one person who owns the brand and answers questions, so decisions are made quickly and the rules do not drift.
Working together
What we need from you, and what you get from us
From you
- Honest answers about who your customers are and why they choose you.
- Examples of work, brands, and styles you like or dislike.
- Someone who can decide, so feedback is clear.
From us
- Plain explanations of each design choice.
- A small number of clear options instead of dozens.
- Files and guidelines you can use without us.
Pricing and timelines
What branding costs
Every project is quoted in writing after a short call. These ranges show where most projects land, so you can plan before you talk to us.
Logo and starter identity
A logo, colors, and type that work from a favicon to a sign.
Typical range
$1,200 to $3,000
1 week from approved scope
Full brand identity
Identity, voice, templates, and brand guidelines your team can follow.
Typical range
$3,000 to $8,000
2 to 3 weeks from approved scope
Rebrand and rollout
Strategy, messaging, a new identity, and the rollout across every touchpoint.
Typical range
$10,000 to $25,000+
4 to 6 weeks from approved scope
The timeline starts once the scope is approved and we have what we need from you.
What moves the price
- Number of concepts and rounds
- Messaging and naming
- Templates and assets
- Rollout across channels
Not sure which fits? Tell us what you need and we will send a fixed quote and timeline for your project.
Get a quoteWhat clients say
In our clients' words
Maya at DECHY helped us sort out the brand files. People can now choose the right logo without asking me, and our proposals, website, and social posts finally look like they're from the same business.
Nora EvansBrand and Marketing ManagerJuniper Lane StudioMedia The event materials had been designed by three different people and looked like three different events.
Caleb TurnerEvents CoordinatorGatherwell EventsHospitality
Common questions
Questions about branding
Do we need a new logo?
Not always. Sometimes a logo works and the rest of the identity needs attention. We look at what you have and recommend the lightest change that solves the problem.
How long does a branding project take?
A logo and starter identity usually takes about a week and costs $1,200 to $3,000. A full identity with guidelines takes 2 to 3 weeks and costs $3,000 to $8,000. A rebrand with messaging and rollout takes 4 to 6 weeks.
Will you also design our website?
Yes. Our design and web development teams can carry the brand through to your site, so it looks and works as one.
Do we own the final designs?
Ownership is agreed in writing before work begins. We aim for you to receive the files you need to use the brand freely.
Can you help us write our message?
Yes. A clear message is part of the strategy. We help you say what you do in plain words.
How do we keep the brand consistent after launch?
With guidelines, templates, and a person who owns it. We can provide ongoing creative direction if you want help.
Have a different question?
Tell us what you are weighing up and we will answer it plainly.
Ask a questionAlready a client? Email support@dechytech.com
What it looks like
See the brand systems we build
Tell us about your brand
Describe where your brand is today and what has changed. We will suggest whether to refresh it, rebuild it, or define the system around it.