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Service

Digital marketing that brings in qualified leads and sales

We run focused campaigns across search, social, and email, track every one from first click to customer, and connect the results to your sales records. You see exactly what each channel earns and where to spend next.

  • 1,200+ clients helped
  • Building since 2010
  • 15 services, one team
  • 50+ technologies
A hand holding a phone with a folder of social media apps.

At a glance

What we build

We use search, email, social media, ads, and content to reach the right people and turn their interest into inquiries and sales, measured all the way through.

Every project gets its own squad from our 100+ engineers and designers: a project lead, a product designer, and engineers matched to your stack, with the same people from kickoff to launch.

The problem

Why marketing often feels like guessing

Many organizations run several marketing activities at once: a social account here, a newsletter there, a few ads. Each one reports its own numbers. Nobody can say which one produced a customer.

Leads then go cold because follow-up is slow, or sit in a tool the sales team does not use. Marketing looks like a cost, because its results are invisible.

The fix is not more activity. It is fewer, better-chosen channels, measured end to end, and connected to the place where your customer records live.

How it fits together

Channels around one view of the customer

Channels work better when they share one set of customer records, instead of each keeping its own.

Channels around one view of the customer

One view of every customer connected to: Search: People who look for what you offer.; Email: Messages to people who have said yes.; Social media: Regular posts, replies, and community.; Paid ads: Targeted adverts for a set budget.; Content: Articles and guides that answer questions.; Your website: Where interest becomes an inquiry..

One view of every customerWho they are, how they found you, and what they have done.
  • SearchPeople who look for what you offer.
  • EmailMessages to people who have said yes.
  • Social mediaRegular posts, replies, and community.
  • Paid adsTargeted adverts for a set budget.
  • ContentArticles and guides that answer questions.
  • Your websiteWhere interest becomes an inquiry.
This diagram shows six marketing channels all connected to one view of the customer, so results from each can be compared.

Choosing channels

Which channels suit which goal?

No channel suits everyone. The right mix depends on your customers, your budget, and how quickly you need results.

  • Search and content

    Good for

    People already looking for what you offer, building lasting visibility.

    How quickly it works
    Months, but it compounds.
    Keep in mind
    It needs patience and steady, useful content.
  • Email

    Good for

    Staying in touch with customers and people who have asked to hear from you.

    How quickly it works
    Quick, once you have a list.
    Keep in mind
    It needs permission and a reason to read.
  • Social media

    Good for

    Showing who you are and building community.

    How quickly it works
    Gradual.
    Keep in mind
    It takes regular effort, and not every platform fits.
  • Paid ads on Google, Meta, or LinkedIn

    Good for

    Testing an offer or reaching a specific audience fast.

    How quickly it works
    Fast, and it stops when you stop paying.
    Keep in mind
    Costs can climb quickly without careful tracking.

Platforms change their features and prices often. We confirm the current picture when we plan.

Where to start

Which first step fits you?

You do not need every channel. Start where the evidence points.

What is your situation?

Choose this when

You have a customer list or past buyers, and rarely talk to them.

What you get
Simple email follow-up and reminders, often the cheapest source of repeat business.
Keep in mind
You need permission to email, and a reason for people to open.
Plan customer email

Measuring

What we track, and why

Reach

  • How many of the right people see you.
  • Where they come from.

Interest

  • Which pages they read and how long they stay.
  • Which emails and posts they act on.

Inquiries and sales

  • Which channel produced each inquiry.
  • How quickly it was answered.

Cost and return

  • What each inquiry and customer costs.
  • Which activities to grow and which to stop.

How we work

How a marketing project runs

  1. Understand your customers and goals

    We learn who you want to reach, what you sell, and how you measure success today.

    What it produces

    • Customer profiles
    • Goals and measures
  2. Set up tracking and connections

    We make sure inquiries and sales can be traced back to their source, and linked to your customer records.

    What it produces

    • Tracking set-up
    • Connected records
  3. Choose and launch channels

    We start with a few channels, with clear messages and a plan for each.

    What it produces

    • Channel plan
    • First campaigns
  4. Follow up quickly

    We set up automatic follow-up, so interested people hear back fast.

    What it produces

    • Follow-up sequences
    • Alerts to your team
  5. Review and improve

    We report on results, stop what does not work, and grow what does.

    What it produces

    • Regular reports
    • Next actions

Choosing the right approach

How we pick the right approach

Marketing works best when the offer is clear, the site is fast, and inquiries are answered quickly. We check those first, so every dollar of ad spend has the best chance to turn into sales.

The message

Reaching people starts with saying something useful

Channels only carry a message. If the message is vague, even the best channel will not help. Before choosing where to appear, we agree who we are speaking to, what problem they have, and why you are a sensible choice.

That usually produces a small set of plain statements: what you do, who it is for, and what happens next. Everything else, from an email subject line to an advert, is built from those statements, so people hear one consistent story wherever they meet you.

We also test. Two versions of a headline, an email, or a page are shown to similar people, and the one that works better is kept. Over time these small tests add up, and they replace opinions with evidence.

Good marketing is also respectful. We only email people who have agreed to hear from you, we keep clear records of that permission, and we make leaving a list easy. This protects your reputation and follows the privacy rules that apply to your customers.

Finally, we keep the follow-up human. Automated messages can answer the first question quickly, but a real person should handle conversations that matter. We plan which is which, so nobody feels processed.

Who does what

Marketing is shared work

What we usually do

  • Plan channels and set up tracking.
  • Build pages, forms, and email sequences.
  • Report results in plain language.

What your team usually does

  • Share knowledge of customers and products.
  • Approve messages and offers.
  • Answer inquiries quickly and personally.

Pricing and timelines

What digital marketing costs

Every project is quoted in writing after a short call. These ranges show where most projects land, so you can plan before you talk to us.

  • Campaign setup

    Google or Meta campaigns, tracking, and landing pages set up to measure results.

    Typical range

    $1,200 to $3,000

    1 week from approved scope

  • Email and marketing automation

    Welcome series and nurture flows connected to your customer records, so every lead gets a follow-up.

    Typical range

    $2,000 to $6,000

    1 to 2 weeks from approved scope

  • Paid media management

    Campaigns managed and improved every week. Ad spend is separate.

    Typical range

    $800 to $2,000 a month

    Ongoing from approved scope

  • Full-funnel marketing program

    Ads, content, email, and reporting run as one plan tied to revenue.

    Typical range

    $4,000 to $10,000+ a month

    Ongoing from approved scope

The timeline starts once the scope is approved and we have what we need from you.

What moves the price

  • Number of channels
  • Ad spend
  • Creative and content volume
  • Reporting needs

Not sure which fits? Tell us what you need and we will send a fixed quote and timeline for your project.

Get a quote

What clients say

In our clients' words

Read all client testimonials
  • The DECHY team helped us fix our campaign tracking. We can now tell which ads lead to real inquiries, instead of spending the monthly review guessing.

    Maya WilsonCampaign Analytics ManagerCivicBridge FoundationNonprofits
  • We stopped counting likes and started tracking completed donations. That changed our campaign review.

    Samuel OkaforFundraising ManagerOpenHands FoundationNonprofits

Common questions

Questions about digital marketing

How much should we spend on marketing?

Campaign setup usually costs $1,200 to $3,000, and monthly management $800 to $2,000 a month plus ad spend. We start with a measured test budget, then put more behind the channels that bring customers.

How soon will we see results?

Paid ads and email can show results in days or weeks. Search and content take months to build. We set expectations for each channel at the start.

Can you manage our social media?

We can plan and design for it, and help set up the process. Social media works best with someone close to your business, so we often work with your team.

How do you connect marketing to our sales records?

We link your forms, tools, and customer records, so each inquiry shows where it came from. See our integration and automation services.

Will you guarantee leads or sales?

No. No honest provider can. We guarantee clear tracking, careful work, and honest reports.

How is this different from SEO?

SEO (search engine optimization) is one channel, focused on being found in search. Digital marketing covers the wider mix, and how it connects to your customers.

Have a different question?

Tell us what you are weighing up and we will answer it plainly.

Ask a question

Already a client? Email support@dechytech.com

Tell us who you want to reach

Describe your customers and how you measure success today. We will suggest where to focus first and how to track the results.