Work Area
Digital Marketing Systems
We build marketing systems that connect where interest arrives to the people who follow it up and to your customer records. Every form, campaign, and email is tracked through to the result, so you can see which activity actually produces customers.
- 1,200+ clients helped
- Building since 2010
- 15 services, one team
- 50+ technologies
At a glance
What we build
We build digital marketing systems: connected tools that capture interest, follow it up, and measure results, linked to your customer records.
Problems we solve
Leads arrive through many channels, follow-up is slow, and nobody can say which activity produced a customer.
Who we serve
Marketing and sales teams that want to see results by channel, and owners who suspect leads are being lost.
How to choose
Connect capture, follow-up, and records first. Add channels only after the system can measure them.
In practice
Marketing you can trace
We join forms, email, tracking, and customer records so each lead is captured with its source, followed up quickly, and traced through to the sale. Marketing results then become measurable.
Many organizations run campaigns without this link. Leads go into an inbox, follow-up depends on memory, and the question of which campaign worked cannot be answered.
The system is mostly plumbing. It is not glamorous, but it is what turns marketing from a cost into something that can be judged.
How a lead moves through a marketing system
A sequence of 5 steps. Interest is captured: A form, a call, or a message.; It is recorded with its source: Which channel, which page, which campaign.; Follow-up starts: Automatically, within minutes.; A person takes over: When the lead is warm.; The outcome is recorded: Sale, or lost, with a reason..
- Interest is capturedA form, a call, or a message.
- It is recorded with its sourceWhich channel, which page, which campaign.
- Follow-up startsAutomatically, within minutes.
- A person takes overWhen the lead is warm.
- The outcome is recordedSale, or lost, with a reason.
Often built with
Where to begin
What to connect first
Start with the link that loses you the most.
Where do you lose people?
Choose this when
Inquiries wait hours or days for a response.
- What you get
- Instant acknowledgments, alerts to the right person, and reminders.
- Keep in mind
- Speed helps only if a person actually follows up.
Choose this when
Leads respond, then go quiet.
- What you get
- Planned follow-up and a clear view of each lead's stage.
- Keep in mind
- Too many messages annoy people. We set sensible limits.
Choose this when
You cannot tell which activity works.
- What you get
- Source tracking and one report across channels.
- Keep in mind
- Tracking has limits, such as privacy settings, so we explain what can be measured.
What we build
Parts of a marketing system
Capture
- Forms and landing pages that record the source.
- Call and message tracking.
Follow-up
- Instant replies and reminders.
- Sequences that stop when someone answers.
Records
- A customer record for every lead.
- Links to tools such as HubSpot.
Reporting
- Results by channel, from first click to sale.
- Cost per inquiry and per customer.
The difference
Leads lost and leads kept
Most lost leads are lost to slow or missing follow-up, not to poor products.
Leads lost and leads kept
Before: Without a system. Inquiries go into a shared inbox; Follow-up depends on memory; Nobody knows which channel worked. After: With a system. Each inquiry becomes a record; Replies and reminders start at once; Results are shown by channel.
Before
Without a system
Interest arrives and waits.
- Inquiries go into a shared inbox
- Follow-up depends on memory
- Nobody knows which channel worked
After
With a system
Interest is captured and followed.
- Each inquiry becomes a record
- Replies and reminders start at once
- Results are shown by channel
A typical example
Inquiries traced back to their source
A typical case is a firm that gets inquiries from its website, a directory, and a newsletter. They all land in one inbox, and the team cannot tell which source brings customers.
A marketing system could record each inquiry's source, send a prompt reply, alert the right person, and report on results by channel. The firm could then spend more where customers actually come from.
Tell us how inquiries reach you
Describe how inquiries arrive and what happens next. We will show where leads are lost and how to track them.