Typical price ranges
| Project | Typical range | Typical timeline from approved scope |
|---|---|---|
| Landing page One focused page for a product, campaign, or launch, built to convert. | $2,000 to $4,000 | 1 week |
| Business website A fast, editable site with your services, pages, forms, and search setup. | $3,000 to $7,000 | 1 to 2 weeks |
| Content or CMS website Larger sites with blogs, resources, multiple languages, or many page types. | $5,000 to $10,000 | 2 to 3 weeks |
| Web app Booking, quoting, client areas, or internal tools that run in the browser. | $5,000 to $12,000 | 1 to 3 weeks |
| Advanced web app Accounts, dashboards, payments, and integrations for a product people use daily. | $15,000 to $40,000 | 3 to 6 weeks |
The timeline starts once the scope is approved and we have what we need from you.
What moves the price
- Number of pages and templates
- Content and copywriting
- Integrations and payments
- User accounts and roles
Why website prices range so widely
A website can be one page that explains a single offer, or a large system with accounts, bookings, and payments. Both are called websites, which is why prices quoted online range from almost nothing to six figures.
The useful question is not what a website costs, but what your website needs to do. A site that explains your services and collects inquiries is a very different job from a web app where customers log in, book, and pay.
The ranges in the table above show where most of our website projects land. Every project is quoted in writing after a short call, once we know what the site has to do.
The four factors that move the price
Four things account for most of the difference in price.
The first is the number of pages and page templates. A template is a reusable layout, such as a service page or a blog post. Ten pages built from three templates cost less than ten pages that each need their own design.
The second is content. Someone has to write the words, choose or take the photographs, and prepare any downloads. If your content is ready, the project moves faster. If you want us to write it, copywriting is added to the scope.
The third is integrations and payments. Booking calendars, payment forms, customer relationship management (CRM) systems, and email tools all need to be connected and tested.
The fourth is user accounts. As soon as visitors can log in, see their own information, or manage bookings, the site becomes a web app. Accounts need security, password resets, permissions, and more testing.
Key points
- Pages and templates
- Content and copywriting
- Integrations and payments
- User accounts and roles
What each price range usually buys
A landing page, typically $2,000 to $4,000, is one focused page for a product, campaign, or launch. It is built to lead visitors to one action, such as booking a call or signing up. Delivery usually takes about a week.
A business website, typically $3,000 to $7,000, covers your services, about page, contact forms, and the basics of search engine optimization (SEO), which is the work that helps search engines understand and show your pages. It is fast, works well on phones, and is easy for your team to edit. Delivery usually takes 1 to 2 weeks.
A content or CMS website, typically $5,000 to $10,000, suits larger sites. A content management system (CMS) is the tool your team uses to add and edit pages without a developer. These sites often have a blog or resource library, several page types, or more than one language.
A web app, from $5,000 to $12,000, runs in the browser but does real work: bookings, quotes, client areas, or internal tools. Advanced web apps, from $15,000 to $40,000, add dashboards, payments, and integrations for a product people use every day.
Choosing the right platform
The platform affects both the build cost and the running cost. WordPress powers a large share of business websites and has plugins for most common needs. Webflow and similar visual builders suit marketing teams who want design control. A custom build suits sites with unusual features, high traffic, or strict performance needs.
There is no single right answer. A business website with standard pages rarely needs a custom build. A product that customers log into almost always does. Our comparison of WordPress and a custom website explains the trade-offs in detail.
What is included in the price
A website quote from us covers everything needed to launch, not just the build. That means a short discovery call, a page plan, and the design of your home page and key templates. It also covers the build on a platform your team can edit, the forms connected to your inbox or CRM, and the search basics set up properly.
Before launch we test on phones, tablets, and desktops, check speed and accessibility, and set up analytics. After launch, you get a short training session so your team can edit pages and publish without us.
Key points
- Discovery and a page plan
- Design of the home page and key templates
- Build on an editable platform
- Forms, analytics, and search setup
- Testing on every device size, then launch and training
A typical timeline
A landing page usually goes live in about a week. A business website takes one to two weeks. Days one to three cover the page plan and design, days four to eight the build, and the final days testing and launch. A content site with many page types takes two to three weeks. Web apps take from one week for a simple tool to six weeks for an advanced product.
The biggest factor in timing is usually content. When your text and images are ready on day one, the timeline holds.
Costs people forget
The build is only part of the cost. Plan for these from the start.
Hosting and a domain name are the basic running costs. Hosting is the service that keeps the site online. For most business sites it is modest.
Updates and security matter more than many owners expect. Platforms, plugins, and themes release fixes that need to be applied. A site that is never updated becomes slow, broken, or vulnerable.
Content keeps a site useful. A site that is never updated looks neglected to visitors and to search engines. Budget time or money for new pages and refreshed content.
Paid tools add up. Premium plugins, form tools, booking systems, and email marketing services often charge monthly. List them before you choose a platform so the running cost is clear.
Key points
- Hosting and domain
- Updates and security fixes
- New content and page updates
- Monthly fees for plugins and tools
How to keep the cost down
Have your content ready. Writing and gathering content is often the slowest part of a website project. If your text and images are ready, the build is faster and the price is lower.
Start with the pages that matter most. Most visitors see a handful of pages: home, services, about, and contact. Launch those well, then add more.
Use proven templates for standard pages and spend the design effort where it counts, usually the home page and the main service pages.
Avoid features you do not need yet. A member area, a store, or a complex search can be added later when there is a clear reason.
A worked example
Picture a consulting firm with eight services and a small team. Their current site is slow, hard to edit, and does not appear in search results for their main services.
They need a home page, one page for each service, an about page, a contact page with a form, and a simple blog. The firm writes its own content and wants to edit pages without help.
That is a business website at the upper end of its range, built on a platform the team can edit, with the search basics set up and the contact form connected to their CRM. It launches in about two weeks. A booking calendar and a resource library can follow later as separate, smaller projects.
How to compare website quotes
Check that each quote covers the same work. Look for the number of pages and templates, who writes the content, which integrations are included, and whether search setup is part of the build.
Ask which platform the site uses and who will own it. You should own your domain, your content, and your site, with full access to edit it.
Ask what happens after launch. Find out who applies updates, who fixes problems, and what that costs. A cheap build with no plan for care often costs more in the long run.